The economic recession is still affecting many people. However, most small businesses and entrepreneurs are still hanging on. Is it possible to have a recession proof business?
"Successful entrepreneurs, who make their businesses thrive in any economy, do two things," says Adam Urbanski, information marketing expert. "One, they look for opportunities to make their businesses even more visible to potential customers, and two, they focus on building better relationships with existing clients." Focusing on existing customers seems to be a solution for continued success.
Laura West, attraction marketing expert, says, "The key for entrepreneurs to grow their business is not about creating a wild marketing idea. The real truth is to tap into their own wisdom and to check that their services, marketing, and ideas are in alignment with their soul. Trusting that same intuitive energy to connect to your clients so you are delivering products and services they want to buy!"
"With this economic recession, people haven't stopped spending money, but they're certainly being more cautious," says Joyce Moseley Pierce, emergency preparedness expert. Joyce suggests, "People don't mind spending for something of value if you can show the benefit. If you have something to offer that will improve their health and thus avoid more medical expenses, people will listen. Show them how your product is safer for the environment and their families, while saving them money, and you will have a customer for life."
Here are 7 steps from Diana Barnum, ghost writer expert, on how to recession proof your business:
1) Set up a profile at freelance job boards like Elance.com and lots of other boards out there and start bidding, using templates you make to be more efficient with bids. Some, like Elance at the time of this writing, allow a few free bids (three, I believe) and offer inexpensive tiered payment plans to grow your business along the way.
2) Update your professional resume, hiring professional help to do this if you need to, and post it online with a nice Freelance website to showcase your work samples, resume, client testimonials, etc. Update this resume frequently with news, like a new Board position you may have in groups you are active in, new certifications, awards, etc. you may have, new workshops you've attended. Here is mine as an example, doesn't have to be fancy: Diana Barnum Resume and use this in bids and project proposals.
3) Submit your resume through ResumeRabbit.com; they are excellent. Seek part-time and contract work for your business. The submission that this company puts out on the web will send folks your way for years.
4) Head to the USA government's Small Business Administration (SBA.gov) site. They have free help linked all over their website, even free consulting via email. (Seek retired marketers for help; they have TONS of ideas and experienced success stories to help with your projects, promotions and profit.) Sign up for their free ezine and you'll get timely tips, too, like ones I posted here from their latest issue:
http://www.warriorforum.com/blogs/dbarnum/1120-5-tips-enhancing-sales-60-second-guide-building-word-mouth-referrals.html
5) Keep networking via online forums in your niches and offline, locally, through groups and volunteer work, business meetings announced in your newspaper, social networking (Twitter, Facebook and other places), etc. to keep current with news, find workshops, competitions, etc. in your area and niches.
6) Seek part-time and contract work from employment agencies in your area, and popular online classified ad sites that are cheap or free like Craigslist.com.
7) Market yourself and your services and add products into the mix, even if only affiliate products.
Courtesy of Diana Barnum--Enjoy some free tools to help with your survival & profit: Recession Proof Fast Cash Strategies, to making money with affiliate marketing, Web 2.0 & more.
Following the advice and tips from the above experts will help keep you in business and hopeful for the future!
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Recession Proof Your Business